Lyras names Andersen as CEO

Lyras, a know-how firm centered on saving power and water in comparison with conventional pasteurisation, has appointed its CCO CEO. Founder, major shareholder and former CEO Rasmus Mortensen is trying ahead to persevering with the collaboration.   

Mark Kalhøj Andersen is now the brand new CEO. Till now, he has been CCO of the corporate.   

“Mark Kalhøj Andersen has a profound perception into each Lyras’ markets and product. He has a deep technical understanding of raslysation. He has beforehand been employed in a robust tech growth firm and been a part of scaling an organization from just a few million to simply beneath a billion in 5 years. Including to that, he has excelled in his time as Lyras’ CCO, the place he has improved our gross sales actions in addition to operational and administrative effectivity. He possesses all the toolbox, from growth to operations and gross sales to scaling. His distinctive mixture of technical data and enterprise perception positions him completely to information Lyras via our ongoing progress and growth phases,” says Mads Storgaard Mehlsen, chairman of the board at Lyras.  

In his earlier place as Lyras’ CCO, Andersen has performed a decisive position in establishing the corporate’s international gross sales and advertising and marketing technique. His areas of accountability have spanned from establishing worldwide gross sales places of work in, for instance, The Netherlands, France and Spain, for the event of distributor networks and cooperation with engineering and OEM companions.  

“It’s a nice honour to be given the accountability of driving Lyras additional in the direction of strategic progress and innovation. I step into the position of CEO with nice humility and count on a steep studying curve, however I’ve a robust group of householders and board in addition to a incredible organisation which I’m positive will help me within the course of. I’ll particularly prioritize organizational growth by gathering and fascinating staff throughout the group. As well as, I’ll proceed to concentrate on business scaling of our gross sales platform,” says Andersen.   

Lyras’ founder, Rasmus Mortensen, additionally enthuses, “It’s with peace of thoughts that I now go on the baton to Mark. His loyalty to Lyras’ values and progress technique is a driving drive that I worth extremely in his skilled dealing with of our widespread aim of rising Lyras rapidly. Along with discovering a brand new CEO with the best expertise, it has additionally been necessary for me to search out an individual with the best imaginative and prescient and strong integrity. I now look ahead to my new position as chief imaginative and prescient officer (CVO), the place I can proceed to work in the direction of attaining Lyras’ imaginative and prescient and targets by figuring out future alternatives and dealing with clients.”  

Andersen has beforehand been, amongst different issues, technical director at Desmi Ocean Guard. Right here he drove the growth of the organisation’s technical capability and promoted each worldwide growth and outcomes. He has a Grasp of Science in chemistry diploma with a specialisation in environmental engineering from Aalborg College, supplemented by an HD diploma in group and administration with a specialisation in advertising and marketing, additionally from Aalborg College.  

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